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April 2, 2018
By: TOM BRANNA
Editor
US sales of mass cosmetics on Amazon reached $110 million in 2017, an increase of 45%, according to One Click Retail, an ecommerce data measurement company. According to One Click Retail’s calculations, the top five selling mass cosmetics brands (and their share of total mass cosmetics sales on Amazon.com) were: Maybelline (12%), L’Oréal (11%), Wunderbrow (8%), Covergirl (5%) and Burt’s Bees (4%). Top-seller Maybelline slipped 1% in overall market share but posted a 25% YoY growth, according ...
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